Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them.
This talk jumps into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that delivers what our audience wants and can work for SEO, PPC and even other marketing channels such as email.