o SEO auditing used to be set in stone. Most SEO tools will give you a list of errors with your site, based on principles that have been true for years.
o But a common challenge we face is to see beyond common issues and build the confidence to really understand a site’s performance. Once those obvious errors are done, are we auditing the
right things to spot what is holding our site back?
o In this talk, Charlie will look at how you can go beyond tool checkboxes and take your on-site SEO analysis to the next level. We’ll go into how indexing reports, log file analysis, content
audits, user testing and more will take your thinking from tactical to strategic, and how everyone can start doing deeper SEO analysis.