Impact: How to Build a Winning SEO Business Case

In this session we will look at ways to create compelling SEO business cases that quantify the revenue or lead-value of the changes you propose. We will look at effective statistical modelling, quantification, prioritisation and communication tips that helps get your requirements to the top of the developer queue.

SEO is getting more and more technical by the day. From JavaScript SEO to performance optimisation, most of the work we do today is passed to another person or team for implementation. This adds complexity and can often mean implementation lags; meaning your marketing contact is not seeing any results from your work through no fault of your own.

Beliggenhed: Lokale A Dato: 29. januar 2020 Tid: 10:10 - 10:50 Nichola Stott