In SEO, a single, “universal truth” can be hard to find. Also, official statements put out by Google often (intentionally?) leave a lot of room for interpretation and speculation. Plus, it’s not uncommon for findings to be embellished or overstated in conversation, and then passed on unchecked. It’s high time for hard facts! Bastian delivers exciting and somewhat unexpected results fresh out of the Peak Ace test laboratory, debunking some common myths and challenging your assumptions.
