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Data, the use and abuse of it

Brief info

Data, the use and abuse of it

Level: Advanced

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC.

In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. A regular judge for awards such as the UK Search Awards, Growth Awards and E-Commerce Awards and was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the Head of SEO at Oda an international supermarket with a head office in Norway.