Lavly - Linkbuilding through Digital PR
Linkbuilding through Digital PR
Isa Lavahun, Lavly
Why Diversity Matters in Link Building. Inclusivity isn't just a new marketing buzzword. Google loves multiple referring domains for a reason - resonating with different audiences with different view points is building brand trust. My talk will explore this concept with live examples and actionable strategies for search marketers when it comes to content creation and outreach.
I'm a seasoned search marketing specialist and trainer with over 15 years of experience. My expertise lies in all things off-page SEO including digital PR, content, social and influencer marketing. I've spoken at quite a few conferences including Brighton SEO and Barbados SEO and worked across multiple verticals including beauty, fashion, food, travel, and lifestyle. My edge is that I love bridging the gaps and future gazing about what the SEO and PR landscape will look like in 5 years.