
HowTo - Advanced SEO Dashboarding using Looker Studio
Brief info
HowTo - Advanced SEO Dashboarding using Looker Studio
Jens Brechmann
Level: Advanced
Key Takeaways
SEO reporting is one of the biggest challenges in modern search engine optimization. Evaluating diverse data sources is often time-consuming, error-prone, and fails to deliver the desired insights. With Google Looker Studio, you can centralize, automate, and customize your SEO data – enabling data-driven decisions that truly make an impact.
In this session, you will learn how to keep track of your most important KPIs with a smart SEO reporting setup, avoid manual errors, and free up time for strategic optimizations. We will explore the best tools, practical workflows, and real-world applications that provide you and your team with a competitive advantage.
- Why SEO reporting is often inefficient and how Google Looker Studio solves this.
Understand why manual SEO reports are prone to errors and how automated dashboards can help. - How to make data-driven decisions with Looker Studio.
Learn how to connect key data sources such as Google Analytics, Search Console, and Screaming Frog to create a centralized dashboard. - How to save time and resources with an efficient setup.
Discover how Looker Studio optimizes processes and frees up time for critical strategic SEO activities. - How to detect technical issues and weaknesses in website performance early.
Use intelligent dashboards to monitor technical errors or Core Web Vitals and take action promptly. - How custom dashboards help you and your team measure SEO success more effectively.
Learn how centralized and visually appealing reporting improves collaboration and decision-making.
About Jens
Jens Brechmann is an online marketing expert with extensive experience on both corporate and agency sides. His professional focus lies in SEO, paid advertising, and analytics. After holding leadership roles at CTS Eventim, Parship, and Searchmetrics, Jens founded 42DIGITAL GmbH in Bremen in 2012. Initially established as a pure SEO agency, 42DIGITAL has evolved into a certified Google Marketing Platform Partner, offering expertise in SEO, paid advertising, content, Amazon, tracking, and data analysis.