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s360 - Winning Free Listings with Feed Optimization

Brief info

Winning Free Listings and Product SGE with Feed Optimization

Nikolaj Mogensen, s360

Level: Advanced
Topic: eCommerce
Key Takeaways

Are you working in eCommerce traditional SEO won't be enough. You need to optimize your feed for higher visibility in the Free Listings module and in SGE for futureproofing. In this session Nikolaj will show you:

  1. What attributes you should be working with
  2. Why Product Highlights are the hidden gem of optimization
  3. How AI can fuel optimization
About Nikolaj

With more than 13 years within the SEO industry from agencies like GroupM & s360, Nikolaj has vast experience from some of the largest brands and eCommercers.