
The Evolution of Link Building: Past, Present, and Future
Brief info
The Evolution of Link Building: Past, Present, and Future
Robert Nyberg
Level: All
Key Takeaways
Link building has been a central part of SEO from the beginning, a pivotal factor in Google algorithms, notably with the introduction of Google's PageRank in 1998.
With initial tactics that prioritized quantity over quality, such as link farms, reciprocal linking and evolving to PBN, and other tactics. Due to countermeasures, including algorithm updates like Google's Penguin in 2012, aimed at penalizing low-quality link schemes. Link building is evolving.
But how should you work with links in 2025 ?
In this session Robert will guide you through the different stages of link building and what to consider.
The shift has been aiming towards the transition towards valuing high-quality, relevant backlinks, with Google emphasizing the importance of user experience and content relevance with modern strategies, such as content-driven link building, guest blogging on authoritative sites, and leveraging outreach for link acquisition.
A continued evolution of digital PR, creating compelling, user-centric content that naturally attracts backlinks and awareness for your brand , with the rise of AI search engines such as SearchGPT, Perplexity, among others.
Why are links still important ?
Which links should you get ?
How should you measure success with link building?
About Robert
Robert Nyberg is an experienced international SEO specialist based in Stockholm, Sweden, with over 20 years in SEO & digital marketing. He has collaborated with both local and international brands, including Fortune 500 companies, to enhance their online visibility and increase organic traffic.
Throughout his career, Robert has built a private blog network (PBN) comprising over 500 domains, providing him with in-depth insights into the dynamics of link building. He is known for his analytical skills and commitment to delivering measurable results. Robert regularly shares his expertise, discussing the future of link strategies and SEO trends. Additionally, Robert is the co-founder of new customers digital agency and Customer Connect, an AI-powered CRM for efficient lead management.