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Why learning how to fail is key to our success Level: Everybody

Brief info

Why learning how to fail is key to our success

Level: Everybody

Ex-journalist and PR specialist Ruth Barrett reveals how to own your professional failures, and why doing so is the key to success.

In an industry obsessed with the curated perfection of social media, people often don’t talk publicly about their failures. Ruth will talk about what we can learn from our professional failures and how to embrace these as positive steps to success. This will address the pressure and unrealistic expectations of the digital marketing industry and include insights from key industry experts.

From dispelling perceptions of virality and uncovering their true SEO impact, to how to transform campaign learnings into future successes, this talk will teach you why learning how to fail is key to our success.

About Ruth

Aira - Digital PR & Creative Team Lead

With over a decade of experience in journalism and digital marketing, Ruth Barrett was Highly Commended for Women In Marketing’s One To Watch award in 2019 and has worked on a number of award-winning campaigns.

Alongside the coverage she gains for clients, Ruth shares her views on equal rights and pop culture with the likes of Forbes, BBC, Telegraph, Guardian, Daily Mail, and Huffington Post on a regular basis.

Her background in journalism provides an insight into what the press wants to cover, why, when, and how. This enables her team to craft strong, meaningful, and relevant campaigns that make a real difference to clients and the wider world.

Ruth is a public speaker on topics such as diversity and inclusion in marketing, in addition to marketing best practices within PR and building strong relationships with the press.

She has spoken at the World Marketing Summit, Brighton SEO’s Online PR Show and outREACH Conf online in addition to talking on PRCA panels and judging their awards.

Ruth is a proud feminist, a gender-equality advocate and activist. Working alongside Huffington Post’s Rachel Moss and the team at iweigh, Ruth famously got a national series of sexist ‘girl boss’ adverts replaced within 24 hours. She believes that you can learn something from everyone you meet and that it’s not just about making a seat at the table for people, but more helping them to get there in the first place.

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