Tom Capper

Core Updates & Google's Direction in 2023

It has long been a tradition of SEOs to try to guess what Google is thinking, and what Google is doing. What arcane measures might cause your siite to do better, or worse, in the next update?

This has never been truer than with Core Updates, with Google providing precious little concrete information. "Just make good content." But, as Tom's data will show, that isn't always enough. Meanwhile, Google perceives existential threats, from NLP, Amazon, Apple, and more besides. Their updates reflect their need to play defensively.

In his talk, Tom will explain what all this means for you & your SEO strategy in 2023