An SEO Product Manager's Guide to Driving Traffic and Conversions
Brief info
An SEO Product Manager's Guide to Driving Traffic and Conversions
Vanda Pókecz
Level: Advanced
Key Takeaways
In this session with Vanda we will explore how embedding SEO principles into product development can not only dive more traffic but also better user experiences and higher conversion rates. This session will cover practical tips for fostering collaboration, overcoming resistance, and aligning SEO and CRO goals for business success.
About Vanda
Vanda is a Berlin based Head of SEO and SEO Product Lead at Global Savings Group, a Certified Digital Product Manager and international speaker. She has spoken at prestigious events and podcasts like BrightonSEO, SMX Munich, WTSFest Berlin, International Search Summit Barcelona and more.
She is the SEO who almost got away. Gaining her first introduction to the discipline during her Digital Marketing Masters, the one area she really wanted to avoid was SEO - but life had different plans for her. After starting her career as an SEO and Outreach Manager her career took a fast track. She gained experience in all areas of SEO and more over the following years, ultimately finding her true passion at the intersection of SEO and Product.